American Marketing Group (AMG), the parent company of TRAVELSAVERS, NEST, and more, has officially launched its new-to-industry travel industry training program called KORE.

The program, which got its official launch at last week’s New York Travel & Adventure Show, aims to recruit new talent to the travel industry, train them, and then set them up for success as a new travel advisor.

“The show brought close to 500 travel advisors on Friday searching for new ideas to help them grow their business, as well as 14,000 consumers and potential new travel consultants over the weekend,” said Steve Philips, Senior Director Education, and Training for the American Marketing Group. “KORE was well-received as an important tool to provide new entrants in the industry the tools they need to succeed in their travel careers.”

The fully-electronic course breaks the curriculum up into 16 different modules, including segments on basic financials, the art of selling, customer service, qualifying a client, social media, finding a niche, and more.

AMG says that the course, which culminates in a Travel Agent Proficiency (TAP) proctored exam), should take between 14 and 18 weeks to complete. At the completion, advisors will earn credits towards their CTA certification from The Travel Institute.

The program got a soft launch in 2021 with beta testing with some of AMG’s advisors. Aside from educating new entrants, it also aims to help bring more entrants into the industry by making the education easy for the new advisor, and to make the training process simple for agency owners looking for new talent.

TMR is a sister brand to both TRAVELSAVERS and NEST.