TRAVELSAVERS and NEST Announce Two Key Executive Changes
TRAVELSAVERS and NEST on Thursday announced two changes to their executive team.
First, Tim Paul is joining the group as vice president of marketing. Paul, who is based in Calgary, Alberta, is the former senior director of sales and marketing for Canada at Expedia Group. He also previously spent more than two decades at WestJet, including almost 10 years as senior manager of sales, marketing, and support.
“As growth accelerates, TRAVELSAVERS and NEST are unlocking new opportunities to elevate their impact,” Paul said in a news release. “We’re enhancing a strong foundation of marketing innovation and excellence, and advancing our efforts with expanded bold, results-driven campaigns. I’m energized by the opportunity to help shape the next chapter of growth and creativity.”
At the same time, the group is promoting Malia Vrooman, formerly vice president of marketing, to vice president of creative services. Vrooman has been with the marketing team since 2005 and has been a force behind the group’s art direction, marketing strategy, and digital marketing.
“Tim and Malia bring a powerful combination of strategic insight and creative excellence,” said Chief Marketing Officer Nicole Mazza. “Their leadership will be instrumental as we expand our team, advance our brands and grow our market presence. Together they’ll champion innovation, ensuring our programs deliver even greater value for our affiliated agencies and preferred partners.”
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