Oyster Bay, NY (August 13, 2024): TRAVELSAVERS is launching an innovative Marketing Store to drive more corporate and blended travel bookings to hotels within its Preferred Hotel Program.

The Marketing Store is a one-stop e-commerce solution tailored for hotels in the TRAVELSAVERS Preferred Hotel Program (TSA Hotel Program). Hotels can now create and execute strategic marketing campaigns that specifically target corporate travelers and agencies managing business travel. By offering a streamlined process to browse, select, and purchase targeted advertising solutions, the Marketing Store empowers hotels to boost their visibility and increase bookings from corporate and blended travel segments.

The debut of the Marketing Store comes at a pivotal time, as corporate travel spending is poised to surpass pre-pandemic levels. According to the Global Business Travel Association, global business travel spending is projected to reach a record $1.48 trillion by the end of 2024. With the introduction of this platform, TRAVELSAVERS is positioning its hotel partners to capitalize on this surge.

Driving Corporate and Blended Travel Growth
The Marketing Store provides hotels with a user-friendly interface that simplifies the process of selecting and purchasing advertising campaigns. From digital ads to online media, hotels can immediately access a variety of options. This new platform not only enhances hotels’ marketing capabilities but also drives higher bookings and revenue by targeting the right audience at the right time.

"We developed the Marketing Store to be a game-changer for our hotel partners," said Samantha Jones, Senior Vice President, Hotel Programs with the TRAVELSAVERS Hotel Division. "As corporate and blended travel continue to grow, this platform provides the resources hotels need to stand out in a competitive market. By consolidating all their advertising needs in one place, hotels can focus on delivering exceptional experiences while we help them capture more business and blended travel bookings."

Innovative Features That Set the Marketing Store Apart

The Marketing Store offers:

• Comprehensive Catalog: A wide range of advertising options, from digital ads to social media campaigns.

• Ad Creation Support: Access to graphic design assistance for hotels requiring help with creative assets.

• Instant Purchasing: A seamless, integrated process enabling immediate purchase of advertising solutions.

• Customizable Options: Advertising packages designed to meet diverse marketing goals and budgets.

• Exclusive Access: Only TSA Hotel Program participants can utilize the Marketing Store, ensuring targeted support.

This approach is set to transform how hotels in the TSA Hotel Program manage their marketing, providing them with cutting-edge tools to enhance their brand presence and attract more bookings.

Maximizing TSA Hotel Program Benefits

The Marketing Store complements a suite of other benefits available to TSA Hotel Program participants, including tripXpress, a proprietary online booking tool that gives hotel partners preferential placement. Additionally, Forté Business Travel Solutions, a Concur reseller, enables properties to influence rate display and booking preferences.

For more information about the TRAVELSAVERS Hotel Division and the TSA Hotel Program, visit https://hotelprogram.travelsavers.com.

About TRAVELSAVERS® Hotel Division

TRAVELSAVERS Hotel Division is a leading travel services and distribution company, providing innovative solutions to hotel partners worldwide. With a vast network of more than 25,000 travel professionals and a commitment to excellence, TRAVELSAVERS Hotel Division delivers exceptional value and service to its partners. Participating hotels gain exposure to the buying power of parent company American Marketing Group's $20 billion in annual travel sales, as well as visibility on a wide variety of distribution channels and comprehensive, award-winning marketing opportunities. For more, visit https://hotelprogram.travelsavers.com/.

About TRAVELSAVERS®
Founded in 1970, TRAVELSAVERS is an international marketing leader of more than 3,000 independently owned agencies in over 35 countries. Thanks to the buying power of $20 billion in annual sales, its more than 25,000 advisors are able to offer their clients inspirational travel experiences at the best value. With a global reputation for excellence, TRAVELSAVERS leisure and corporate agencies maximize sales and profits with cutting-edge products and services that cater to all needs. Through an exclusive protected territory system, strong supplier relationships, comprehensive marketing suite, innovative booking technology, specialized training and networking, and personalized business coaching, TRAVELSAVERS advisors are empowered to find, retain and delight clients. For more information, visit www.travelsavers.com.