American Marketing Group Announces Dynamic Real Time Customer Segmentation for OnlineXpress
First in the industry tool better targets clients and combats changing digital landscape
LAS VEGAS, NV (October 28, 2022): American Marketing Group (AMG), parent company of TRAVELSAVERS and NEST, has announced the launch of a new digital segmentation product enabling suppliers and advisors to better target clients for marketing and potential sales. A powerful automated customer segmentation tool is now available with OnlineXpress, AMG’s customized lead generating consumer travel website platform. AMG is among the first in the travel industry to roll out this new progressive technology.
“In the ever-changing dynamics of digital marketing and privacy restrictions, we are thrilled to be working with innovators in the travel industry to create a new tool to support our preferred partners that is ahead of the game,” said Nicole Mazza, Chief Marketing Officer. “This technology ensures that our agencies have permission-based marketing. We want to deliver the best ROI for marketing and in turn deliver quality leads to our advisors.”
Enhanced Technology Shaping How Marketers Understand Consumers
In 2023, marketers won’t be able to track customers any longer using Third Party Cookies, as this so-called invasive tracking technology has become increasingly unpopular. In answer to this changing digital landscape and wanting to help suppliers market better, OnlineXpress will place a unique code on each OnlineXpress website. This code will help recognize the user, their preferences, history, etc. Only OnlineXpress as the “first party” has access to this useful data, versus third party cookies that are generated by external sites.
Exclusive Win Win for Both Partners & Advisors
With this innovative technology, which is a first in the retail travel industry, AMG preferred partners can better target advisors’ clients who are interested in their products. This is useful in measuring effectiveness of their marketing campaigns but also provides a future prospect of potential clients. All future campaigns would link back to the original agency for fulfillment.
In 2022, OnlineXpress has already experienced 12% growth with close to one million emails sent out on behalf of AMG’s preferred partners.
For more information, please visit www.travelsavers.com (retail agencies) or www.jointhenest.com (home-based agencies).
About OnlineXpress:
OnlineXpress is a lead generating consumer travel website solution for any agency who wants a reasonable cost-effective website platform to manage their digital marketing strategies. We take full responsibility of building these websites so our agency owners can dedicate more to their niche-market content and give them time to run their business operations. In addition, OnlineXpress can work alongside an agency’s existing internal team to complement and expand their current marketing efforts.
About AMG:
Established more than 52 years ago, the American Marketing Group, Inc. (AMG) is the parent company of 19 travel brands, including TRAVELSAVERS, NEST, and The Affluent Traveler Collection. The international travel marketing organization services the travel trade with dedicated sales support, innovative technology, networking opportunities, strong supplier partnerships and award-winning marketing. With more than 25,000 advisors generating $20 billion in revenue, they focus on helping advisors achieve greater success financially, professionally and personally by championing solutions to support the advisor community and meet challenges in today’s market.
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Contact :
Cece Drummond
Corporate Communications Liaison
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